Our real friend is Lord Krishna, who is situated within our heart. Only He knows our actual needs, and only He can give us real happiness.
Lord Krishna is so kind that He patiently sits in the heart, trying to guide the conditioned soul back home, back to Godhead.
Certainly no material friend would remain with his foolish companion for millions of years, especially if his companion were to ignore him or even curse him.
But Lord Krishna is such a faithful, loving friend that He accompanies even the most demoniac living entity and is also in the heart of the insect, pig and dog. That is because Lord Krishna is supremely Krishna conscious and sees every living entity as part and parcel of Himself.
One should turn one's face to the Lord within the heart and revive one's eternal loving relationship with one's real friend, Lord Krishna.
——Srimad-Bhagavatam Purport 11.11.6