"There is no literature throughout the universe like Srimad-Bhagavatam," he said. "There is no comparison or competition.
Every word is for the good of the human society. Each and every word. Therefore we stress so much in the book distribution.
Somehow or other, if the book goes in one's hand, he'll be benefited. At least he'll see, "I have taken so much price-let me see what is there.'
If he reads one shloka, his life will become successful. If he reads one shloka, one word! This is such a nice thing.
Therefore, we are stressing so much, please distribute books, distribute books, distribute books."
(Srila Prabhupada Lilamrita – Satsvarupa dasa Goswami)